You never know who’s behind the food-Perception is everything…

cambpells

 

 

 

I was reading the business section last night about a division of Kraft coming out with an alternative snack. The company has some exotic health food name but the product is coming after wheat thins with these crackers made with sweet potato or chickpea. If I hadn’t read it was Kraft I would not have known.

Then I read about a new product from Quaker, who is owned by Pepsi. They are developing an ‘experiential’ food for an imagined snacking experience, the mid morning snack. It’ll be all ‘healthy’ and stuff, you’d never guess Pepsi owned it.

Perception is everything when it comes to food. Like they say, you sea it, you eat it on the seafood diet.

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